WASHINGTON The Federal Communications Commission may not have authority to investigate Arbitron, but it set comment dates to address the emergency petition filed by the PPM Coalition and the Association of Hispanic Advertising Agencies.
The two groups, made up of a number of Hispanic broadcasters, as well as urban broadcaster ICBC Broadcast Holdings and the National Association of Black Owned Broadcasters, filed a petition earlier this week requesting the FCC investigate the accuracy of Arbitron’s portable people meter technology.
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