Debra Coughlin, the former global CMO and New York general manager of Interpublic’s FCB, has retuned to her client roots in financial services and is now running JPMorgan Chase at mcgarrybowen.
Coughlin, who was named managing director on JPMC, one of the biggest accounts at Dentsu Aegis’s mcgarrybowen, previously worked at Citigroup in both the cards and consumer divisions. Until she joined FCB in 2011, she was evp, branding and advertising at Citi North America, and prior to that role, served as CMO at Citi Cards. Among her efforts there, she helped create the first brand positioning and communications platform and repositioned the bank’s consumer brand following the financial crisis. Earlier, Coughlin was svp, global brand building at MasterCard for six years. In that post she was one of the architects for MasterCard’s rollout of the “Priceless” campaign across 99 markets.
At mcgarrybowen Coughlin replaced Susan Canavari who, in April, went to the client side as JPMC’s first chief branding officer on Chase’s business.
After new global CEO Carter Murray joined last September, he made senior executive hires like Nigel Jones, who was named worldwide chief strategy officer, and Chris Schumaker, North American CMO. Additionally, in January Lee Garfinkel, Havas Worldwide’s chief creative officer of global brands and chairman of its New York office, was brought in as CEO to run FCB’s New York operations. At that point Coughlin shed her New York agency role, which she assumed in January 2013 after Dana Maiman, chief of Draft Healthcare, relinquished the position.