FCB Wins $20 Mil. Freestyle Account | Adweek FCB Wins $20 Mil. Freestyle Account | Adweek
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FCB Wins $20 Mil. Freestyle Account

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Abbott Laboratories selected IPG's Foote Cone & Belding to handle consumer advertising for FreeStyle, a glucose monitor used by diabetics, the client confirmed. Sources said billings could top $20 million over the next year as the company rolls out a major consumer campaign. The New York shop pitched last month against WPP agencies The Quantum Group in Parsippany, N.J., and Ogilvy & Mather in New York.