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CANNES, France—According to FCB global CEO Carter Murray, the ad industry may well be nearing the end of an era dominated by outsized personalities with titles and pay packages to match.
"You've got to have people in charge who actually care about the people, who don't just talk it but work on it," he said. "C-suite people sitting in an ivory tower just trying to make big bonuses and not do much work … it's pretty hard to survive in this industry being like that in this day in age."
Murray also dismissed those who say the agency business model is dead, telling Adweek that he's been hearing the same argument for almost 20 years.
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