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FCB Garfinkel prevailed in the creative review for Lincoln Financial Group, replacing Gyro which did not defend the business.
Lincoln Financial, which last year spent about $25 million in media, narrowed its search down to finalists FCB and Grey. Kirshenbaum Bond Senecal + Partners had earlier been a contender as well. Each agency pitched out of its New York office.
Lincoln Financial has been running its "Chief Life Officer" campaign, which reminds consumers that they're in control of their lives and that Lincoln offers tools to navigate its various stages.
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