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Fazoli’s, which produced a particularly wacky ad campaign in 2009, has become the latest casual-dining chain to switch creative partners.
The 250-unit Italian eatery has tapped independent Cleveland shop Brokaw following a review.
The Lexington, Ky.-based client typically spends about $3 million in major measured media, per Nielsen. Right Place Media, also in Lexington, continues to handle buying and other chores.
Last year’s Fazoli’s TV ads by Nashville, Tenn.-based Bohan Advertising & Marketing were high camp, featuring oddities like an anthropomorphized stomach sitting down to a meal.
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