NEW YORK Brett Favre’s Hamlet-esque bouts of indecision may be vexing, but the quarterback’s other attributes — notably his tough, everyman appeal — continue to make him a marketing and media star.
Fresh off of a new two-year $25 million contract with the Minnesota Vikings, Favre is already on a hot streak. In the Minnesota market, more than 650,000 viewers tuned in to see his debut on Aug. 21, per Nielsen. This was up from the 240,000 who watched the prior pre-season game.
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