Father-Son Mustaches to Sprout in 'Movember'

The grow-a-'stache charity raises multigenerational awareness and funds for prostate cancer

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Fathers, if your normally clean-shaven kid comes home this Thanksgiving sporting a Tom Selleck, don’t be alarmed. It’s for a good cause.

Nov. 1 kicks off Movember, the monthlong charity drive that encourages men to grow mustaches to raise money and awareness for men’s health, especially prostate cancer.

Working with Melbourne, Australia-based creative shop Urchin, Movember is adopting a new motif this year, “Movember & Sons.” The goal is to ratchet up cross-generational discussion about the campaign’s causes because “Mo Bros,” as the campaign’s fundraiser participants are called, run the gamut from college kids to “40- to 50-year-old men,” said Movember co-founder and CEO Adam Garone, and organizers want them to have the “knowledge and the confidence and the reason” to have a discussion with their dad about their health.

Organizers also try to boost enthusiasm by staging low-stakes competitions in specific industries.

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