Fast Chat: Orion Holdings' Chief Brian McMahon

On why media barter is going mainstream

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The media barter business is booming: Over the past 19 months, Orion Trading has added more than two dozen U.S. clients to its barter operations. Brian McMahon founded Orion Holdings in 1996 for Interpublic and the unit has grown from one American office to 12 worldwide locations. As the only global media barter company, which is part of IPG Mediabrands, Orion Trading has worked to change the reputation of that business and help taken it mainstream.

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