Fast Chat: Media Storm's Andrea Kerr Redniss

New chief activation officer talks small agencies, social, Newfronts, YouTube

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Andrea Kerr Redniss has been named to the newly created position of executive director, chief activation officer at Media Storm. The fast-rising Redniss, who joined the Norwalk, Conn.-based media agency in 2011 after serving as managing director, digital at Optimedia, will report directly to Media Storm’s co-founders and co-managing partners, Tim Williams and Craig Woerz. She spoke to Adweek about earned media, the Newfronts, working for a small agency and her new gig.

 

So what’s the new job all about? What’s so different about Media Storm? The biggest thing will be delivering on the Media Storm model, which is more about the idea that you can’t buy your way to success anymore.

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