Fast Chat: Diet Pepsi's Amy Spiridakis on Bringing Style to Soda Cans

Soda giant busy re-shaping bottles and cans, partnering with Target

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PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip. While the Diet Pepsi mini-cans are available in eight packs for the next couple of months, more importantly, they are defined by a stylish, blue-and-grey print look that features an animated depiction of a peacock.

"This Vern Yip-designed can is perfect to inspire our consumers and give them a bubbly time-out," explained Amy Spiridakis, director of marketing for Diet Pepsi.

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