Fast Chat: Deutsch L.A.'s 'The Inventionist'

Chief digital officer Winston Binch discusses agency's new digital unit

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Yesterday, Deutsch L.A. announced “The Inventionist,” a new offering focused on conceiving and developing digital products at an affordable cost, for clients ranging from big brands to tech startups. Today, Adweek caught up with the agency's chief digital officer, Winston Binch, to discuss the new unit, its first client, and the state of digital understanding in the advertising industry.

Adweek: What does The Inventionist do?

Essentially, it's a small, fast, affordable product innovation team built for the digital age.

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