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LOS ANGELES Farmers Insurance has placed creative and media chores on its ad account into review, the company confirmed today.
The incumbent, Interpublic Group’s Campbell-Ewald here, could not be immediately reached, but the Warren, Mich., office acknowledged that the Los Angeles shop would defend before referring calls to the client.
Farmers has historically spent $40-50 million annually on ads, per Nielsen Monitor-Plus. In the first quarter of 2008 alone, the client spent more than $40 million.
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