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NEW YORK Famous Footwear has tapped Campbell Mithun as its new lead agency and appointed Willie Smith svp, marketing for the 1,100-store footwear chain, which is owned by Brown Shoe of New York.
The client spends about $20 million annually on ads, per Nielsen Monitor-Plus.
In his role, Smith will be in charge of strategic development of the Famous Footwear brand, and will be responsible for forging a stronger brand connection with its value-oriented, mass consumer demographic.
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