'Family Night Centers' Come to Walmart | Adweek 'Family Night Centers' Come to Walmart | Adweek
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'Family Night Centers' Come to Walmart

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Walmart is rolling out a Family Night Center in all stores this month. The area is designed to help shoppers find new ideas for at-home activities and savings on popular items in a convenient one-stop location.

The centers feature low prices and savings on popular and traditional family games, as well as DVDs, snacks and soft drinks. The mega-retailer also created a site, www.walmart.com/familymoments, where mom bloggers offer tips on how to create a fun family night plan. Additionally, the site recommends products, and healthy snack and dip ideas, among others.

“With busier schedules and kids heading back to school, now is a great time to provide a dedicated place in our stores to give Mom the savings and ideas to create fun, quality time for her family this fall,” said Laura Phillips, chief toy officer and svp of entertainment at Bentonville, Ark.-based Walmart. “Our Family Night Center is designed to provide an easy way to quickly design a complete family night experience.”

Family Night Centers feature games such Candy Land, Chutes and Ladders and Yahtzee for $8; Jenga, Monopoly and Pop-O-Matic Trouble for $10; The Game of Life, Operation and Twister for $15; and Bop It!, Monopoly: Hasbro Family Game Night Championship Edition, Pictureka!, Sorry! and Sliders for $18. Also available are DVDs for $10, Including Camp Rock, Enchanted and High School Musical (1 and 2), and such refreshments as assorted 13.8- to 14.5-ounce bags of Doritos for $3 each and 2-liter Pepsi and Mountain Dew products for $1.25 each.


Nielsen Business Media