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The American Express Open review pits familiar roster players against a trio of newcomers.
The former is represented by incumbent Crispin Porter + Bogusky and Ogilvy & Mather, longtime lead agency on the flagship AmEx brand. Crispin has handled Open since 2007, but Ogilvy helped launch the brand back in 2002 and was the lead shop before Crispin.
Sources identified the new faces in the pitch as Wieden + Kennedy, Droga5 and Leo Burnett.
The five contenders have been briefed and are preparing for final presentations, which will take place in two weeks at AmEx’s headquarters in New York, according to sources.
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