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WhiteWave Foods has tapped Fallon to lead creative work for milk brands Silk, International Delight and Horizon Organic.
Those brands combined for about $64 million in domestic spending during the first nine months of 2015, nearly equaling their full-year total for 2014, per Kantar Media. Silk Soy Milk and related products received the lion's share of ad support, approaching $50 million in 2014, and roughly the same amount during the first three quarters of last year.
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