FairPoint Taps N.E. Shops for Expansion

Telecommunication provider FairPoint has tapped independent Portland, Maine, agencies Garrand and Via for marketing chores in Northern New England.
 
The client spent $1.6 million on ads through the first eight months of 2009 after spending $2.5 million in measured media all of last year, per Nielsen.
 
Garrand will concentrate on marketing the client’s VantagePoint network to medium- and large-business users, while Via handles residential and small-business outreach, as well as social media.
 
Jim Weigert, client vp, marketing and product development, said: “This choice underscores our commitment to select top-tier vendors and demonstrates our commitment to do business with locally based companies.