Facing Heightened Competition, Harley-Davidson Reviews Its Agency Assignments

Seeks to rev up slow sales

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Riding a rough road of sluggish sales and decreased demand, iconic motorcycle brand Harley-Davidson has issued requests for proposals in a review of its global agency needs.

In a brief statement, a company representative confirmed that the competition began last month. Creative, digital and media assignments are all up for grabs, with client officials contacting prospective participants "at a holding company level."

Harley is focused on "driving demand and growing our reach and impact with customers globally," and wishes "to ensure we have the most effective and efficient resources in place to support this work," according to the statement.

Of late, such resources have included creative boutique Victors & Spoils, media buyer and planner Starcom MediaVest Group and digital agency DigitasLBi.

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