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With the promise of a more lasting engagement and a greater shelf-life for individual posts, the microblogging platform Tumblr is attempting to woo marketers who've grown concerned about Facebook's decline in organic reach.
As Tumblr branding head Lee Brown told Digiday, posts on the microblogging platform achieve a third of their outreach up to a month after the fact. This stands in sharp contrast to Facebook, where marketers may gauge a post’s effectiveness in under half an hour.
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