Facebook: Into the Open Graph

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Facebook CEO Mark Zuckerberg doesn’t shy away from grand promises. At the release of Facebook’s ill-fated Beacon content-sharing platform in November 2007, he called it a once-in-a-century shift in media. Last week, he made another grand pronouncement, this time when introducing Open Graph, Facebook’s audacious plan to serve as the de facto social operating system for the Internet. The new system, he said, is “the most transformative thing we’ve ever done for the Web.”

While many pooh-poohed Beacon, this time few in the industry cast aspersions.

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