Facebook Game Tracks Celebrity Heat

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Your ability to predict whether a celebrity’s star power will rise or fall is about to come in handy.

Launching on Saturday is FanSwarm, the first game to come from startup company Ayeah Games.

Dubbed a “social reality” game for Facebook, the FanSwarm concept borrows from fantasy sports, except your team consists of a group of celebrities who score points based on what’s being said about them in tweets and on blogs.

Whether an actor scores a major role or freaks out in a hotel, it doesn’t much matter, because players are scoring points whenever news is generated.

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