Facebook App Ushers in New Elmo Toy

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Even Elmo’s gotten leaner in the recession.

Fisher-Price has started the advertising buildup for its Elmo Tickle Hands, a lower-priced extension of its Tickle Me Elmo franchise with a Facebook gifting device (aka “Ticklegram”) aimed at moms.

Tickle Hands is a pair of furry gloves that emit the sounds of Elmo’s laughter when they touch surfaces or objects. The product will retail for $29.99 versus $59.99 for the original Tickle Me Elmo doll. Vince Smart, marketing director for Fisher-Price, said the lower price point wasn’t a direct result of the recession, but rather the by-product of a perceived ceiling on the doll’s upward development.

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