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Eyeblaster Ramps Up China Presence

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Eyeblaster has strengthened its presence in Greater China with the appointment of Clement Tsang, country sales director, and relaunched its Hong Kong office with business manager Sally Ng to head up operations locally.

Jordan Khoo, Asia-Pacific director for Eyeblaster, said Greater China has always been a key focus market for the digital ad company.

"While our major competitors are scaling down their operations in the Greater China region due to changes in business focus, we feel that this is a great time to invest and expand our presence in Greater China," he said.

Eyeblaster has nabbed Tsang, former CEO for CedricM Video, a Shanghai-based digital and video technology company, as country sales director to oversee operations in China with focus in Guangzhou, Beijing and Shanghai.

"A Chinese Australian, he has this particular bi-culture understanding about the local business practices and he has developed a very deep network of digital professionals within agencies and [at] corporate clients," Khoo said.

In Hong Kong, Khoo conceded that with the departure of Asia-Pacific sales director Ross McNab, the company had to reevaluate its positioning.
 
Ng, who joins as business manager, will be responsible for developing new businesses and servicing existing clients in the territory.

"Sally has great passion for the industry and is able to add a lot of value to our Hong Kong clients. We believe she will be a great addition to our team," Khoo said.

Eyeblaster's client portfolio in Hong Kong includes major advertisers such as Sony Ericsson as well as global publishers like Yahoo.

Khoo said the company would launch its next-generation campaign management system, MediaMind, to enable agencies and advertisers in the region to manage their online campaigns more effectively.

Marketing Magazine Asia