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Eye Care Centers of America, the nation’s fourth-largest optical retailer, has started a national review for the broadcast media buying portion of its $10 million account.
Brett Calvert, senior marketing manager for San Antonio-based ECCA, said he had contacted about seven agencies nationwide. “Our focus is on [the] top 10 media buying services,” said Calvert. ECCA, which started the search as part of a strategic evaluation, hopes to make a decision in November.
It was not clear if The Richards Group in Dallas, which has handled the business since 1994, had been asked to defend.
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