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ExxonMobil has hired Joanne Davis Consulting to manage its global creative and media review, sources said.
The New York–based consultancy was among several that competed for the assignment, according to sources. Consultancy president Joanne Davis did not return messages, and a representative for the Irving, Texas–based oil company declined to comment.
ExxonMobil’s global media spending total was not available. In the U.S. alone, the company spent $111 million in major measured media last year, according to Nielsen.
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