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Extreme Makeover: Novus Edition

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Two years in the planning, Omnicom Media Group is giving its Novus Media operation, once known primarily as a buyer of remnant newspaper space, a makeover.
 
And it’s adding some well-regarded veterans from the publishing and agency fields to get the job done.
 
Recently joining the roster: Donald Fries, the former publisher of Time magazine; and Fern Goldstein, the top strategist at Interpublic Group’s MRM.
 
Those two hires coincide with an agency restructuring dividing the shop into two core operating units: direct response and retail and agency services.
 
Goldstein is overseeing the DR unit as svp, while Fries, also an svp, is responsible for the retail and agency services unit.
 
Both of those executives report to David Murphy, who joined Novus two years ago with a remit to redefine the shop’s offering.
 
OMG North American CEO Page Thompson recruited Murphy, a former Tribune Co. executive, to the agency.
 

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