Experts: Unilever Right to Make a Clean Break From Laundry

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Unilever’s decision to sell its North American laundry care business and focus instead on growing its core brands is a smart one, experts say.

The Anglo-Dutch consumer packaged goods giant this week announced that it has sold its All, Snuggle, Wisk, Surf and Sunlight brands to global private equity firm Vestar Capital Partners for $1.08 billion in cash.

Unilever rep Anita Larsen said that while the decision was a tough one, the move was necessary to allow the company to concentrate on expanding its key brands.

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