Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Martin Agency has launched its first work for Expedia.com, a campaign that positions the travel site with the tagline, “Where you book matters.”
The push includes television, print, outdoor and online advertising that began last week. A commercial presents the consumer experience of booking with Expedia through the visual metaphor of hands manipulating building blocks. A female voiceover explains: “These are the building blocks of a perfect girls’ weekend.” The ad ends with the message that the site offers “more choices” and “more savings.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in