Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Expedia.com has launched a review of creative duties on its advertising account, sources said.
Major media spending on the brand totaled $59 million last year, down 28 percent from 2007’s total of $82 million, according to Nielsen Monitor-Plus. Those figures do not include online spending.
It was not immediately clear if the incumbent, independent Doner of Southfield, Mich., is defending. The Bellevue, Wash.-based Expedia has hired Ark Advisors in New York to manage the search, according to sources.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in