The party line in advertising and marketing circles is that holiday parties are a good thing. Anyhow, 52 percent of ad/marketing executives surveyed by The Creative Group said they think the "year-end office holiday party is worth the money your agency/firm invests in it."
Twenty-four percent of the executives surveyed said they don't think the party is worth the investment, while the rest said their company "doesn't have a holiday party."
What's the draw for people who do attend their office's holiday party? For 53 percent, it's the opportunity "to socialize with colleagues."
Twenty-nine percent said they're drawn by the "free food and entertainment." A candid if conniving 8 percent said their main incentive for attending is the opportunity "to network with higher-ups."
Just 9 percent said they show up out of a sense of "obligation."