Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Like many industries, the hotel business is trying to stay afloat in a down economy by pitching the value message to penny-pinched consumers. Exclusive Resorts this week launched a campaign that takes a different, more emotional approach, focusing on bonding between family members.
Dubbed “Timeline,” the campaign is the first instance of work from Exclusive Resorts’ new agency, Leo Burnett, Chicago, and sister agency Arc North America. Print ads are running in this month’s issues of Conde Nast Traveler and Robb Report, a luxury lifestyle magazine.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in