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NEW YORK Former Wendy’s chief marketing officer Ian Rowden has landed at the agency he hired last year to lead the restaurant’s brand efforts: Saatchi & Saatchi.
Rowden, 47, who stepped down from Wendy’s in December, has become chairman and CEO of Saatchi’s Asia-Pacific region. Rowden will be based in his native Sydney, Australia, and report to worldwide CEO Kevin Roberts. He starts Feb. 20.
“Asia is experiencing change on a quantum scale, with progress fueled by education, hard work, timeless values and vast numbers of people,” said Roberts, in a statement.
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