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Rich Tlapek (pictured) and Scott Macgregor, formerly senior creative staffers at Omnicom’s GSD&M Idea City in Austin, Texas, have formed a new venture, Sacred Cow Advertising, with software firm eScan Data systems as their first client.
The shop officially launched in Austin last month; the execs, who had been group cds and vps at GSD&M, left that shop in September.
A campaign for eScan is set to launch this spring.
Like many creatively driven entrepreneurs, the pair said they offer top-flight services without the high overhead, targeting clients more interested in securing new ideas than spending much of their budgets on time-consuming processes.
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