Ex-Client Ties Attract Mississippi Telecom: Cellular South Moves to Fricks/Firestone

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Benefitting once again from partner and creative director Elliot Firestone’s prior account experience, Fricks/Firestone here added Cellular South to its roster.
The Jackson, Miss.-based cellular service provider has an ad budget of $2-4 million, per the client’s marketing director, Carroll Blackledge.
Fricks/Firestone landed the business without a review. Instead, Jack Trout, president of marketing consultancy Trout & Partners in Greenwich, Conn., recommended the shop to the client.
For the last five years, Cellular South has used Broderick/Bates Advertising, also in Jackson.


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