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NEW YORK Scott Sorokin, former president of Aegis Group’s Carat USA, is joining WPP Group’s Mindshare as head of digital, global, a new position at the agency.
On the account side, Sorokin will oversee digital activity at one of the shop’s major global clients, Unilever, but is also tasked with advancing Mindshare’s worldwide digital communications efforts, the agency said.
Sorokin will be based in New York and will report to Mindshare worldwide CEO Dominic Proctor in London.
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