Ewanick Moves to GM

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After six weeks at Nissan, former Hyundai lead marketer Joel Ewanick has landed at General Motors, where he’s replacing Susan Docherty as vp of U.S. marketing.

“Joel is highly regarded in industry and marketing circles and his track record speaks for itself,” said Mark Reuss, president of GM North America, in a statement. “We are very pleased to have his marketing acumen, creative leadership and energy at GM at this critical time.”

In his new post, Ewanick will have responsibility for improving the positioning of the Chevrolet, Buick, GMC and Cadillac brands and consumer consideration of GM vehicles in the U.S.

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