Evian Eyes U.S. Open for Promo

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NEW YORK Evian Natural Spring Water, the official bottled water of the U.S. Tennis Open, will have significant on-site presence when the event begins Aug. 25.

Among other activations, Evian will be the official recycling sponsor of the U.S. Open. Evian recycling bins will be placed throughout the USTA Billie Jean King National Tennis Center and Arthur Ashe Stadium in Flushing, N.Y.

Evian will also feature brand pitchman James Blake, among the top-ranked American tennis players in the world, in person and through marketing support.

Blake will be at the Evian booth, where kiosks will enable fans to access ShopEvian.com.

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