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Estelle might not be a household name, but Levi’s is banking on the British hip-hop singer as part of its “Live unbuttoned” campaign for 501 jeans. Estelle is one of a dozen up-and-coming celebrities featured in a print and digital push Levi’s is launching later this month. The ads offer a glimpse of the real person behind the almost famous as well as downloadable content about them.
With Estelle, Levi’s is running print ads with copy that reads: “Music represents life, everything you do and everything you’re about.”
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