Euro RSCG Wins Levitra's Creative

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NEW YORK  Euro RSCG has landed lead creative duties on Levitra, an erectile dysfunction drug co-marketed by Schering-Plough and GlaxoSmithKline, the former confirmed this afternoon.

The brand’s major media spending last year totaled $70 million, according to Nielsen Monitor-Plus.

Havas’ Euro RSCG was said to be among three New York agencies that pitched the business. The other contenders could not immediately be identified. Euro RSCG had no immediate comment, but a Schering-Plough representative confirmed the hire.

The new agency succeeds Omnicom Group’s BBDO here, which had handled the brand since 2005.

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