Euro RSCG Wins $100 Mil. Jaguar Account

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LOS ANGELES Jaguar Cars today confirmed it has selected Havas’ Euro RSCG/Fuel to handle creative chores on its $100 million global account.

“The decision to conduct an agency review was part of our strategy to refocus our market positioning and external communications on Jaguar’s unique values,” said client managing director Bibiana Boerio in a statement. “Working together with Euro RSCG/Fuel, we will move our communications and the Jaguar brand forward.”

“The Jaguar brand has significant equity around the world,” said Jim Heekin, global CEO of Euro RSCG.



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