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NEW YORK Euro RSCG’s acquisition last week of startup music label The:Hours further illustrates how the music and advertising industries are increasingly rubbing shoulders, with both seeking to develop new business models, along with new sources of revenue and exposure.
“There’s a big opportunity here, which is if you set up a company that actually has expertise in both [music and marketing], then it’s probably going to play better and leverage this new world,” Euro RSCG global CEO David Jones said.
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