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NEW YORK Zain Raj has been appointed CEO of Euro RSCG Discovery, the Havas-owned agency network’s data analytics and customer relationship marketing company, which did not previously have a chief executive.
Alan Steele previously served as president of the former Euro RSCG Discovery (under the aegis Euro RSCG 4D), but left more than a year ago. Raj had overseen operations since, which led to his appointment. Raj had been evp, CMO at Euro RSCG in Chicago and continues as global practice leader on retail brands.
“We
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