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The trend of holding companies bolstering their digital offerings continues, with Havas’ Euro RSCG 4D Discovery acquiring Baltimore-based interactive marketing and design shop Congruent Media.
Congruent now becomes part of the agency’s operations in that marketplace. The two firms have worked together previously on various assignments.
Congruent founders Dan Dawes (pictured) and Jeffrey Rudolf join Euro RSCG 4D as senior vice presidents. All told, the agency employs about 20 staffers who will enter the Euro RSCG 4D fold.
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