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NEW YORK E*Trade Financial said it has tapped Omnicom Group’s BBDO to handle creative chores on its $60 million ad account.
The New York-based shop and its interactive arm, Atmosphere, had been given a fourth-quarter assignment in August after a review of undisclosed agencies [Adweek Online, Aug. 4].
E*Trade parted ways in July with Omnicom’s Martin/Williams in Minneapolis. That shop won the account in September 2003.
In a statement, E*Trade CMO Nick Utton said, “In 2005, E*Trade will demonstrate the power and value inherent in the integration of diverse financial solutions.
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