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Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their first family portraits, which could also be their last.
Award-winning photographer Neil DaCosta took the photos. The print ads, each with a call to action, will run in Bloomberg, The Economist and Forbes, among other magazines.
"Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave," said Water Is Life president Kristine Bender.
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