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NEW YORK Ethan Allen said Friday it would launch an integrated marketing campaign focusing on the “solutions they provide for their customers.”
The Danbury, Conn.-based home furnishings manufacturer and retailer said the first phase of the campaign would be introduced to consumers in a redesigned publication to be called “Furnishing Solutions by Ethan Allen” that ships this month. The direct mail effort will focus on a variety of lifestyle scenarios and the specific challenge of furnishing a particular room.
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