Ethan Allen Picks Universal McCann | Adweek
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Ethan Allen Picks Universal McCann

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Interpublic Group's Universal McCann has won media planning and buying duties for furniture maker Ethan Allen after a review, the client has confirmed.
 
The company spent $23 million on measured media in 2009, down from $34 million in '08, according to Nielsen. Sources indicated that spending on the account would climb back up to $30 million or more this year.
 
The incumbent was WPP's MediaCom. Other contenders were not immediately identified.
 
The UM win followed by several months a separate creative review that was won by sister agency McCann Erickson.
 
UM declined to comment and referred calls to the client. MediaCom had no immediate comment. A client rep confirmed that UM had won the business but declined to elaborate.
 
The company markets products through its Web site and a network of approximately 285 design centers in the U.S. and abroad.