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To celebrate Earth Month and to strengthen its own green roots, Estee Lauder cosmetics brand Origins has launched the “Return to Origins” package recycling program. Shoppers drop off old cosmetics containers–from any makeup manufacturer–at dedicated receptacles at the beauty brand’s 450-plus retail shops and department store counters nationwide. The discarded packages are then sorted and recycled or converted to energy by Origins.
According to company research, cosmetic packaging–such as lipstick tubes, shampoo bottles and moisturizer jars–accounts for 33% of waste in landfills; even when its former wearer means well.
“Most
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