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ESPN "Power of 10"

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ESPN's "One Game Changes Everything" series tackles the significance of the No. 10 in the soccer world, as the network advertises its FIFA World Cup coverage with the spot "Power of 10." The commercial showcases the famous No. 10 jerseys of big-time playmakers. Backed by a classic U2 track, "Out of Control," the momentum builds as game footage is interspersed with scenes of fans around the globe wearing the jersey number of their team's star player in support. "Wear it well," says the voiceover, "and an entire nation will wear it with you." It's a nice nod to both the power players of the game and the fans that make them global superstars. --Eleftheria Parpis